First impressions are most important, especially when it comes to visitors arriving at your place of business! Having great landscaping and fantastic curb appeal will increase sales and customer satisfaction. Poor appearance can give customers and clients a negative impression of your operation and potentially even harm your company’s reputation. After all, the first thing they see is the exterior of your building.
This is why curb appeal for businesses is a very big deal. It allows you to create a fantastic first impression while also providing a means to improve your brand and give a visual cue to potential customers and clients about what it means to do business with you. A well designed and maintained exterior will also result in increased business, while a poor look could cause new customers to go running in the other direction.
You don’t need to break the bank to create good curb appeal for your business. There are some simple things you can do in conjunction with a regular lawn service that will keep you humming along.
Hidden Creek Landscaping has a full suite of commercial landscaping services available. Contact us today to see how we can help you create good first impressions and grow your business!
What can I do to increase my commercial property curb appeal?
While you can spend a ton of cash building highly sophisticated landscaping, there are several things you can do much more cost-effectively. No matter what you do, increasing the curb appeal of your business will have a significant impact, potentially leading to an increase in customer visits, increasing the property value, and helping to establish your brand as high-quality. Most of all, a great first impression will help you stand out among your competition.
Landscaping is the first thing you should assess and consider improving. The area surrounding your commercial property needs to be neat, tidy, and well cared for. A professional maintenance service like those offered by Hidden Creek Landscaping will make sure that your property is well-maintained, allowing you to concentrate on your customers and building your business instead of worrying about mowing the lawn or raking leaves. Your customers and clients will notice the attention to detail that you’ve given. After all, if your property looks great, your product must be just as good.
Another thing to consider is pressure washing. The walls of commercial buildings and their surrounding surfaces often collect a lot of dirt and debris. The accumulation of this dirt and debris can make the property appear dirty and dingy. Giving the walls and other surfaces a good, deep cleaning will often go a long way in increasing the curb appeal of your commercial property.
What are some more permanent things I can do to improve curb appeal?
There are some more permanent things you may consider to increase the curb appeal of your commercial property. They can be a bit more expensive, but the result could be a significant increase in business.
Signage is one such critical thing to consider. Well-designed signage not only directs customers to your business but is the first impression many will have of your brand. If your current sign is broken, dirty, faded, or otherwise worn out, potential customers may think that you don’t care enough about your business to keep it looking good.
Like signage, lighting is critical, especially if your business operates after dark. Having good lighting on pathways and highlighting your building creates a safe and inviting place for your customers, letting them know that you want them to come in.
Alongside lighting, assessing the condition of pathways and sidewalks surrounding your commercial property is not just a question of good appearances, but also a question of safety. If the walkways are discolored or damaged, they can be unappealing to customers, and if the cracks or breaks are big enough, they could be a safety hazard as well. Improving the pathways and sidewalks around your commercial property will lead new customers right to your door.
How do I know what will have the biggest impact on improving the curb appeal of my commercial property?
When it comes to figuring out what projects will have the most impact on improving the curb appeal of your commercial property, it’s best to consult with design experts like those at Hidden Creek Landscaping. They’ll know exactly what projects will do the most good while staying well within your budget.
While many people think of curb appeal as being a concern only for residential properties, owners of commercial properties need to think of it as well. It makes sense – when you visit a business and the exterior looks dingy, the parking lot is a mess, and the sidewalks are overgrown and treacherous, you may not want to continue doing business with that company. By putting a little focus on curb appeal, you’ll make sure that your customers and clients not only have a good impression of your business but feel safe and invited to return again and again!
